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Frazer Waters has a strong background in media and sales, with experience working in various roles such as Account Manager, Senior Sales Executive, and Advertising Direct Sales Executive for companies like The Irish Times, IRSPlus, and Distilled SCH. Waters also co-owned The South Side Advertiser, gaining insight into both the business and logistics of a media operation. With a focus on new business development and sales administration, Waters has a proven track record of success in the industry. Waters has received certifications from the Schibsted Sales Academy and the IAB Digital Media Sales Certificate program.