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Mario has had a successful career working as a Creative Director and Executive Producer, with over 30 Years expertise in the Broadcasting and Media industry. Mario has worked with key broadcasters across multiple genres, platforms, products and roles and held the position of children’s commissioner for CBBC and Executive Producer at the BBC for several years. He also has a proven track record of driving innovation with a forward-thinking approach to deliver the best creative solutions. The Content industry isn’t just about great ideas; industry professionals need to understand the potential for IPs or brands, whilst identifying how to make this both viable and successful. This is what Mario specialises in.