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Alistair Smith has over 20 years of experience in data analysis and commercial insight. Alistair is currently serving as the Head of Commercial Data and Insight at The Independent. Prior to this, they held positions such as the Head of Programmatic & Display Advertising at Betway Group and the Head of Advertising Yield and Business Intelligence at Financial Times, where they transformed the company's advertising framework and trading strategy using data and analytics. Alistair has also served in various research and insight roles at The Independent, Telegraph Media Group, and BMRB. Throughout their career, they have demonstrated expertise in maximizing revenue, developing digital products, and presenting actionable insights to stakeholders.

Alistair Smith attended Nottingham Trent University from 1999 to 2003, where they earned a Bachelor of Arts degree in Business Studies with a focus on Marketing Pathway.