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Fredrik Schöön is an experienced professional in sales and business development, currently working as Affärsutveckling & Marketing Automation at The Incredible Journey AB since August 2021. Schöön also serves as an advisor at Marketio Lab, focusing on lead generation and marketing automation. Previous roles include Head of Sales and Business Development at Lifetime, where contributions led to increased profitability for e-commerce companies, and Growth Manager at Divvit, a data-driven attribution platform. As Co-founder and Head of Sales at Ingrid, efforts concentrated on enhancing the shipping experience for merchants. Schöön's extensive background includes leadership positions at Mondido, Postify, and Memnon Networks, as well as early entrepreneurial ventures in online marketing. Educational qualifications include a Bachelor's Degree in International Business from Anglia Ruskin University.