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Yoari Romero Lugo is an experienced marketing professional with a strong background in digital media planning and brand management. Currently serving as Brand Media Manager at The IIDEA Company since June 2022, Yoari leads media strategy for Casa Don Ramón. Prior roles include Digital Media Planning Lead at Havas Media México, where responsibilities encompassed planning for clients such as Telefónica México and L’Oréal. Additional experience includes positions at Televisa Interactive Media, Crossmedia Digital Marketing, and Fidelity Marketing, focusing on digital campaign planning, client management, and loyalty program implementation. Yoari holds degrees in Marketing and a diploma in Interactive Marketing from Tecnológico de Monterrey.