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Daniel Hernandez is an accomplished professional with diverse experience in various leadership and strategic roles. Currently serving as Co-Founder at HUPR since March 2024, Daniel also holds the position of Brand Ambassador at The Hype! Agency since May 2018, representing iconic brands at major events. Previous entrepreneurial efforts include founding DH Group from January 2021 to June 2024. Daniel's expertise extends to the fitness industry, having worked as a Personal Trainer, General Manager, and Business Consultant at WHP Studios and as General Manager at STRIDE Fitness Wilmette. In sales and client success, Daniel supported Uber Freight from September 2021 to January 2023 and served as Leasing Consultant at Square One Real Estate. Additional experience includes coordinating Zipcar locations and volunteering with Table to Table Food Distribution Network. Daniel holds a Bachelor's degree in Sport and Fitness Administration/Management from the University of Iowa.