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Rik Walters is an accomplished marketing executive with a proven track record in driving growth for technology and SaaS companies. Currently serving as Vice President of Growth Marketing and Sales Development at GoFreight, a VC-backed startup, Rik focuses on go-to-market strategies and pipeline growth. Experience includes leadership roles at Cradlepoint as Vice President of Global Demand Marketing, SnapLogic as Sr. Director of Global Demand Marketing, and Redis, where Rik was the first senior marketing leader hired to scale the marketing team and achieve significant revenue growth. Additionally, Rik has served as an Executive Board Member at Full View Data and is involved in various professional networks, including The GTM Circle and RevGenius. Education includes an MBA in Marketing from Stanford University and completion of the Artificial Intelligence: Implications for Business Strategy Program at MIT Sloan School of Management.