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Kelly Brock has an extensive background in the wellness industry. In 1997, they founded and owned Natural Body Spa and Shop, Chattanooga's first full-service spa and salon. Kelly hired, managed, and retained a team of 50-plus highly educated and experienced aestheticians, massage therapists, nail technicians and retail staff across two locations. In 2012, they co-founded Verde Women's Boutique, a store that supplied the city with mid-high end brands and focused on comfortable and trend-setting apparel. Verde was voted by the Scout Guide as one of the best women's boutiques in the area. In 2014, Kelly co-founded Verde Distribution, a CBD distribution center for some of the market-leading brands of hemp-infused products. Kelly championed sales and distribution of products in spas, major hotels, and wellness centers across the country. In 2017, Kelly co-founded The Good Patch, a wellness company that pioneered plant-based patches designed to deliver sustained, discreet relief for life's common complaints. Within one year of starting the business, The Good Patch landed multiple partnerships with major retailers such as Anthropologie, Bloomingdales and FabFitFun, and has since expanded nationwide.

Kelly Brock attended the University of Tennessee, Knoxville.