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Pares Tailor is a Data & Insight Strategy Consultant at THE GAME, focusing on social data for BMW International and BMW M, overseeing insights for a global audience exceeding 80 million followers. Prior experience includes serving as Digital Growth & New Business Manager EMEA at Cadastra, where Pares led enterprise-level strategies and secured government contracts, and as Director of Digital at The River Group, managing digital operations and leading client engagements. Additional roles include head positions in digital content and production across various companies, illustrating a strong background in digital strategy, content development, and project management. Educational credentials include a BSc in Multimedia Technology & Internet Design from the University of Greenwich and ongoing studies at General Assembly.