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Ibby Lau is a skilled professional in public relations and communications, currently serving as a Public Relations and Influence Assistant at The Frankie Shop since March 2023. Previous experience includes a role as a Showroom Assistant at Aje., where responsibilities involved assisting with visual merchandising for high-profile international clients. At Global Retail Brands Australia Pty Ltd, Lau developed strong customer service and sales skills as a Sales Consultant. A tenure as a Communications and Sales Coordinator at COMMAS allowed for the accumulation of valuable PR skills, including event organization and influencer relations. Lau also worked as a Sales Assistant at Surf Dive 'n Ski, further refining customer service abilities. Educational credentials include a Bachelor of Communication and Media from the University of Wollongong and a specialized program in Fashion Events and Public Relations from Istituto Europeo di Design.