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Lara Friedmann has worked in various roles such as Project Coordinator at The Formula 1® Exhibition, Manager of Development at One Traveler, and Development Researcher at RSA Films. Lara also served as a Coordinator at The Directors Bureau, Coordinator at Superconductor, and Talent Coordinator at Bullitt. Lara has a Master of Arts in Arts, Entertainment, and Media Management from Birkbeck, University of London, and a Bachelor of Arts in Screen Production and Journalism from Murdoch University.