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Hans van Ree is a seasoned executive with extensive experience in commercial leadership and sales within various sectors. Currently serving as CEO at The Floral Connection since January 2021, Hans previously held significant roles such as Chief Commercial Officer at Green Partners from December 2019 to January 2021 and Commercial Director at Green Partners from July 2018 to November 2019, contributing to the Dutch Flower Group. Prior experience includes directing sales across Europe for InVue for a decade, and leadership positions at HL Display and Perfetti Van Melle. Hans began career progression at Sara Lee-Douwe Egberts as Worldwide Duty- and Tax Free Manager. Educational qualifications include studies in International Marketing & Export Management and NIMA-C certification from a university of applied sciences.