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Gertrud Lager-Hjalmarsson currently serves as First Impression Manager at The First Impression Company AB and has been an Event Consultant at FRAM since September 2021. Previous roles include Service Center Manager at Kistamässan from October 2009 to July 2021 and Store Manager at Inredningscompaniet from January 2005 to June 2009. Gertrud also has extensive experience in the airline industry, having worked as a Cabin Chief and Customer Care Manager at SAS - Scandinavian Airlines from December 1978 to July 2005, and as Sales Customer Service Manager at Belle Maison/Nordic Style between March 1999 and June 2005. Gertrud's educational background includes a degree in Cambridge English Proficiency from Guildford College and studies at the University of Surrey, Merrist Wood College, and Scandinavian Airlines Hostess College, complemented by a degree in the Economic line from Sannarpsskolan Gymnasium.