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Carla Liviero is an accomplished trade marketing professional with extensive experience in leading strategies across various sectors. Currently serving as Gerente Nacional de Trade Marketing at The Fini Company BR, Carla focuses on developing sales channel strategies and enhancing key performance indicators. Previous roles include Gestora de Trade Marketing at Softys, where Carla executed trade marketing actions across personal care categories, and Especialista Trade Marketing at PepsiCo, managing regional indirect channels. With a strong background in market intelligence and category management from positions at J.Macêdo and Viña Concha y Toro, Carla has successfully implemented market strategies and generated significant savings. Educational credentials include Executive Mentoring and Digital Trade Marketing specializations from recognized institutions like ESPM and Academia do Trade.