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Business Analysts and Intelligence

About

The Business Analysts and Intelligence team at PFP Services leverages data insights and analytical tools to support strategic decision-making and operational efficiency for credit union partners. They analyze market trends, member behavior, and product performance to identify opportunities for growth and optimization. This team also equips the business development and marketing teams with actionable intelligence to enhance their outreach efforts, ultimately boosting credit union membership and cross-selling insurance products to generate non-interest income.