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Alfred Vericel is a seasoned professional with extensive experience in leadership and advisory roles across multiple organizations. As the Founding Partner of Red River West since June 2017, Alfred has also served as a Board Member for various companies including Jiko, The Exploration Company, Speach, and Kering's Innovation Advisory Board. In addition, Alfred holds the position of Chairman of the Board at Brut. and Co-President & Board Member at La French Tech. Prior to these roles, Alfred was an Advisor at Airbus Group and co-founded Purch, which focuses on merging content and commerce, between 2013 and 2017.