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Sophie has been developing and implementing marketing strategies for the last 20 years with Director-level experience in financial services. She now runs Millharbour Marketing, a strategic marketing and sponsorship consultancy, focused on designing research-led business processes and tools for rights holders and sponsors that improve efficiency, relevance, and commercial performance. Sophie is a Chartered Marketer, a Fellow of the Chartered Institute of Marketing, an Advisory Board Member of the Institute for Sport Business at Loughborough University London, an Advisory Board member of the Danish Sponsorship group ‘SPOT: ON Club’, a judge of both the UK Sponsorship Awards and ESA Awards, is a Business Ambassador (Partnerships Management) for School of Hard Knocks charity and co-founded ESA’s National Representatives workstream.