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Daragh Persse is a sponsorship specialist and Founder of The Brand Fans, an international independent sponsorship and cause marketing consultancy based in Dublin. Daragh was previously Global Sponsorship Director at Vodafone working with UEFA Champions League, Formula 1, Manchester United, England Cricket, and numerous music artists, festivals, and events. Daragh pioneered the development of a proprietary model for the evaluation of sponsorship properties on behalf of brands and rights holders. The Brand Fans work with numerous partners including Heineken, Santa Rita, Virgin Media, Energia, Barclays, AIG, Live Nation, Betway, Bacardi, IRFU, FAI, and Leinster Rugby, working across strategy, planning, rights negotiation, activation, and evaluation.