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Naina Singh is a seasoned marketing analytics professional with expertise in data science and strategy development. Currently serving as a Marketing Analytics Manager at The Economist since April 2022, Naina previously held the role of Data Scientist at Audley Travel, focusing on customer retention and acquisition through advanced analysis techniques. Naina's earlier experience includes positions as a Marketing Analyst and Marketing Strategy and Analytics Executive at Foundry, where responsibilities involved product launch strategies and stakeholder reporting based on market research. Additionally, Naina worked at Roche as an Associate Digital and Strategic Analyst, structuring KPIs and conducting competitive intelligence analysis in the pharmaceutical sector. Naina's academic background includes a Master of Arts in Arts Management from Carnegie Mellon University and a Bachelor of Science in Business from Indiana University, complemented by a Master's degree from the University of Bologna in Innovation and Organization of Culture and the Arts.