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Katerina Clark is an experienced marketing professional with a strong background in SEO, growth marketing, and digital strategy. Currently serving as the Head of Optimizations at The Economist since September 2023, Katerina previously held the position of Director of Growth Marketing at Fetch by The Dodo, where significant achievements included a successful site migration, a 5X increase in sales and traffic, and enhanced brand visibility through multi-channel strategies. Katerina's expertise also encompasses roles such as SEO Director at iQuanti, Inc., and Associate Director of SEO at Mindshare, where systematic analysis and tailored content strategies were implemented. A graduate of Berkeley College with a Bachelor of Business Administration in Marketing, Katerina’s career journey includes diverse roles in journalism and marketing coordination, where strong analytical and creative skills have been consistently demonstrated.