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Michael O'Dean is a seasoned professional with extensive experience in project management and shopper insights. Currently serving as a Senior Project Manager at Directions Research, Inc. since May 2021, Michael previously held roles including Research Manager for Shopper Insights at Kantar Retail and Research Director at Kantar, where responsibilities included managing custom online and in-store projects. Michael also directed retail and shopper insights initiatives at TNS, overseeing Shopper360, and contributed to marketing strategies at Discover Financial Services and Synovate. Michael's career began as a Senior Account Executive at Chase. Michael holds a Bachelor of Science in Marketing from Bradley University and a Master of Arts in Christian Ministry from Liberty University.