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Kristin Chatila is a seasoned professional in the field of market research and consumer insights, currently serving as a Sr. Account Executive and previously as a Sr. Account Manager at Directions Research, Inc. since February 2021. Kristin's extensive experience includes roles at Tenet Health in Consumer Insights & Strategy, and as a Sr. Market Research Manager at Children's Health System of Texas. Previous positions include Lead Market Research & Analysis Manager at AT&T and Project Manager at DSS Research. Kristin began their career as a Panel Community Manager at Toluna USA and has also worked as a Jr. Account Executive at Fusionista and as Marketing and Membership Director for the Greater Fort Worth Builders Association. Educational credentials include a Master of Science in Marketing Research, an MBA in Business Administration, and a BBA in Marketing, all from The University of Texas at Arlington.