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Gabriela Scharf is an experienced professional in community engagement, event management, and brand activation with a strong focus on sustainability and innovation. Currently serving as the Events Program Manager at April5 Brand Activation Agency, Gabriela manages high-level digital events for Microsoft across the Asia Pacific. As the Founder of Get Cool Brands, Gabriela promotes eco-friendly products and services. Additionally, Gabriela contributes as a Community Ambassador for The Community Collective, organizing initiatives to strengthen communities, and has previously held roles such as Project, Community & Engagement Manager for Climate Action Week Sydney and Program Manager for Spark Festival. Gabriela holds a Bachelor in Social Communication from Universidade Federal do Paraná and has pursued studies in Screen and Media at EIP Australia.