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Widad Ettaify is a seasoned professional in consumer insights and brand management, currently serving as the Consumer Insights Senior Manager for Sparkling & Flavors in Africa at The Coca-Cola Company since July 2023. Previous experience includes roles as Shopper and Commercial Insights Manager for Africa at The Coca-Cola Company, various brand management positions for Biscuits and Chocolate in Morocco at Mondelēz International, and Category Insights Manager for Biscuits, Beverages, and Meals in the MENAP region. Widad held the position of Consumer and Market Insights Manager for MAGHREB at Unilever and gained foundational experience at Ipsos and Kantar TNS. Widad began a career in market research as a Quantitative Market Researcher Intern at Nielsen Company. Widad holds a degree from ENCG SETTAT, obtained between 2008 and 2012.