Marisa Black is a Senior Director of Brand at The Coca-Cola Company, where they lead the brand strategy for Minute Maid. With over 15 years of marketing experience, Marisa has held leadership roles managing iconic brands at both Coca-Cola and Anheuser-Busch, where they served as Senior Director of Brand Marketing for Craft. Their expertise includes long-term and annual brand strategy, product innovation, and go-to-market strategies that resonate with consumers. Marisa's academic background includes a Bachelor of Arts in English Language and Literature from the University of Michigan, where they continue their studies.