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Malcolm Bruni has over 30 years of experience in marketing and business development, with a significant tenure at The Coca-Cola Company since March 1999. Currently serving as Vice President of Frontline Marketing for the Central and West Zones within the North American Operating Unit, Malcolm has a proven track record of leading marketing strategies across various regions and channels, including college and professional sports. Previous roles include Vice President of Region Marketing Assets and Activation, where Malcolm managed a team negotiating exclusive rights agreements, and Director of Marketing for Coca-Cola Foodservice, focusing on strategic marketing across the Northeast. Prior to Coca-Cola, Malcolm accumulated experience at Procter & Gamble in various roles, including Account Executive, Operations Manager, and Sales Representative. Malcolm holds a BA in History and Economics from Emory University.