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Lindsey Aitken is a seasoned professional in digital marketing and eCommerce with extensive experience at The Coca-Cola Company since June 2015, currently serving as Senior Director of eCommerce - Strategy, Planning & Capabilities. Lindsey has held various roles including Director and Senior Marketing Strategist for the SUBWAY Global Account Team, where key initiatives included leading omnichannel retail experimentation and developing strategic digital pilots to enhance profitability within the Coca-Cola system. Previous experience includes positions at CSE managing Coca-Cola brands, MSLGROUP with a focus on digital strategy and blogger engagement, and early roles as a Public Relations Intern. Aitken holds a Bachelor of Science degree in Public Relations from The University of Texas at Austin.