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Larissa Pather is an accomplished marketing and sales professional with extensive experience in trade marketing and channel planning. Currently serving in Channel Planning at The Coca-Cola Company since January 2023, Larissa previously held the position of Trade Marketing Lead at iNova Pharmaceuticals from March 2021 to January 2023. Prior roles at Procter & Gamble include Senior Trade Marketing Manager, Distributor Operations Sales Manager for New Zealand, and Independent Pharmacy Channel Manager for Australia, where Larissa successfully developed and executed marketing strategies that resulted in significant sales growth. Acknowledged for achievements such as securing the fastest growing share in ANZ and managing substantial portions of P&G's South African business, Larissa holds multiple degrees from the University of the Witwatersrand and has specialized training in digital marketing.