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Kaustubh Jha is an experienced marketing and brand strategist currently serving as the Global Cricket Lead and Head of Assets, Influencers, and Partnerships for India and South West Asia at The Coca-Cola Company since June 2021. Prior to this role, Kaustubh held the position of Head of Marketing at Kolkata Knight Riders from November 2018 to June 2021 and contributed to ESPN's marketing initiatives from November 2015 to November 2018, notably managing the brand's re-entry into the Indian broadcast market. Kaustubh's earlier experience includes significant marketing roles at MTV India, resulting in the launch of groundbreaking initiatives like MTV Rock The Vote and MTV Gatecrash, as well as work as a Media Planner & Buyer at Lodestar Universal. Kaustubh also served as a Consultant for WWF-India, where a key project was the launch of Earth Hour in India. Kaustubh holds a PGDM in Communications Management & Entrepreneurship from the Mudra Institute of Communication, Ahmedabad.