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Josh Kroo serves as the Vice President of Marketing for North America Sparkling Flavors at The Coca-Cola Company since January 2021, overseeing the P&L and marketing strategy for brands such as Sprite, Fanta, and Fresca. Prior to this role, Josh held multiple senior marketing positions at Crayola from September 2015 to January 2021, including Senior Vice President of Brand Marketing and Digital Strategy. Experience also includes leadership roles at Danone North America, where full P&L responsibility was held for the Danimals and Danonino brands, as well as various brand management positions at Kraft Foods and Quinko-Tek International. Josh's educational background includes an MBA in Marketing Management & Strategy from the University of Maryland and a BA in Computer Science from McGill University.