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Irvin Madrid is a seasoned Salesforce professional with extensive experience in various technical roles. Currently serving as a Salesforce B2B Technical Architect and Salesforce Delivery Lead at The Coca-Cola Company since April 2020, Irvin has previously held positions such as Salesforce Technical Lead and Salesforce Senior Developer at Deloitte México from August 2018 to April 2020. Other notable roles include Salesforce Developer at GBM Grupo Bursátil Mexicano and Globant, and Salesforce Developer & Administrator at PROA S.A. de C.V. Irvin began a career in web development as a Web Developer at Universidad Politécnica de Sinaloa. Irvin holds a Bachelor's degree in Computer Engineering from Universidad Politécnica De Sinaloa, completed in 2013.