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Dalene van Niekerk is a seasoned professional in consumer and media strategy with extensive experience in leadership roles across various companies. Currently serving as the Consumer and Shopper Connections Senior Manager for Africa at The Coca-Cola Company since September 2017, Dalene has held several key positions within the organization, including Senior IMC Manager and Media Manager. Previous roles encompass strategic leadership as a Strategist and Business Unit Head at ZenithOptimedia, as well as significant positions at Mindshare SA, MTN, and TBWA Hunt Lascaris, where Dalene managed media strategies for prominent clients such as Unilever. Dalene's academic background includes a Bachelor of Laws from the University of South Africa and a Master of Arts from the University of Johannesburg, complemented by a BA in Communication and Media Studies.