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Clifford Nkonge is an experienced professional in channel execution and sales management with a strong background in the beverage and consumer goods industries. Currently serving as Senior Manager for Channel Execution at The Coca-Cola Company, Clifford oversees the implementation of commercial strategies across various African markets, including Mauritius and Madagascar. Previous roles include Route to Consumer Development Manager at Diageo, where responsibilities encompassed capability development and strategy planning, and Area Sales Manager at Safaricom PLC, focusing on sales strategy execution. Clifford's extensive career also includes positions at Unilever, BAT, and Kenya Wine Agencies Limited, demonstrating a consistent track record in sales performance and market strategy across multiple organizations. Clifford holds a Bachelor's degree in Marketing from Daystar University.