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Clifford Machoka is a seasoned professional with extensive experience in public affairs, communications, and sustainability across various sectors. Currently serving as the Senior Director of Public Affairs, Communications & Sustainability for East & Central Africa at The Coca-Cola Company, Clifford previously held significant roles at Nation Media Group, including Head of External Affairs & Marketing and Group Head of Corporate & Regulatory Affairs. Additional leadership experience includes overseeing the Presidential Debates Secretariat in Kenya and managing government relations at British American Tobacco. Clifford has also contributed to academia as a Visiting Faculty member at NALSAR University of Law and has academic credentials including an LLM (Cum Laude) from Maastricht University and a B.A., LL.B (HONS) from NALSAR University.