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Begoña Sanchez Lucas is a seasoned marketing professional with significant experience at The Coca-Cola Company since June 2017, holding multiple leadership roles including Manager for Sprite in Europe and Senior Brand Manager for Fanta and Sprite in Iberia. Begoña's expertise spans operational excellence, creative processes, project management, and packaging design, among other key areas. Prior roles include Senior Account Manager at Blue Latitude Health, freelance Senior Digital Account Manager at Razorfish, and Senior Global Account Manager at VCCP, managing high-profile clients such as McDonald's UK and Unilever. Earlier experience includes roles at JWT and in market research with 42 market research, supporting major brands like Nike, Shell, and Johnson & Johnson. Begoña holds a Master's degree in Integrated Communications from Centro Universitario Villanueva and a Bachelor's degree in Advertising and Public Relations from Universidad Complutense de Madrid.