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Kim Waghorn is a seasoned brand management professional with extensive experience in the banking and marketing sectors. Currently serving as Brand Manager at The Co-operative Bank since April 2023, Kim previously held the position of Senior Brand Manager at Kiwibank from October 2010 to May 2023, where responsibilities included fostering a purpose-centered brand and managing significant partnerships such as the New Zealander of the Year Awards. Earlier career roles included Brand and Sponsorship Manager at Chilli Marketing from 2007 to 2010 and Account Manager, where a diverse client portfolio was managed alongside conducting market research, copywriting, and developing strategic marketing plans. Kim holds a Bachelor of Business Studies in Communication and Media Studies from Massey University, completed in November 2003.