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Tatiana Borghi Alder is a seasoned marketing professional with extensive experience in strategic marketing and market intelligence. Currently serving as a Senior Marketing Strategist for The Church of Jesus Christ of Latter-day Saints since January 2021, Tatiana previously held significant positions at Cummins Power Generation, where responsibilities included leading marketing intelligence insights for Latin America, developing comprehensive marketing analytics, and generating substantial revenue through market research projects. Tatiana's career also includes roles at Danisco as a Marketing Associate, where successful product launches were implemented across Latin America, and at Ajinomoto, where effective marketing strategies led to increased market share and profit growth. Tatiana holds an MBA in Marketing from Brigham Young University and a Bachelor's degree in Marketing & Advertising from ESPM.