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Berni Raeside-Bell has extensive experience in B2B channel marketing and sales, working with global brands in the technology sector. Berni has held various marketing and sales roles, including at companies such as Cloudera, Wearable Technologies Ltd, and RAESIDE CREATIVES LIMITED. Currently, Berni serves as the EMEA Director of Creative & Demand Services at The Channel Company. Throughout their career, Berni has demonstrated a strong ability to work with partners and resellers to align marketing objectives and increase exposure of partner messaging across regions.