Gladys Maina currently serves as the Digital Media Manager for The Creative Brands Group, focusing on the Waya Pay Campaign, where responsibilities include developing and executing social media strategies and collaborating cross-functionally to enhance workflow efficiency. Prior experience includes a role as a Digital Media Intern within the same campaign, contributing to content creation and social media management. Earlier positions at Broadway Group of Companies Ltd. involved marketing and public relations, specifically in sales trend analysis and social media messaging oversight. A foundational internship at BAKEX emphasized unified messaging in public relations alongside advertising initiatives. Gladys holds a Bachelor of Arts degree in Public Relations, Advertising, and Applied Communication from Daystar University.