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Gheisa Cruz is a seasoned marketing and management professional with extensive experience in the health and beauty industries. Currently serving as SVP and General Manager of Solaray Supplements at Better Being Co., Gheisa is dedicated to enhancing consumer health through notable vitamin and mineral products. Prior to this role, Gheisa held the position of VP of Marketing and Innovation for Natrol Supplements at Vytalogy Wellness, spearheading brand strategy and innovation initiatives. Gheisa's experience includes leading significant marketing efforts at Johnson & Johnson for Neutrogena and managing the North American expansion of SK-II Luxury Skincare at Procter & Gamble. With a strong educational background comprising an MBA from Northwestern University's Kellogg School of Management and a BS in Business Administration from Boston University, Gheisa's career reflects a consistent track record of driving growth and strategic development across prestigious organizations.