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Freddy Lira is a seasoned architect with extensive experience working in prominent roles, currently serving as Arquitecto - SPE - Líder Técnico at The Beck Group since April 2008. Lira has overseen various significant projects, including residential developments, commercial buildings, and infrastructure in locations such as Loreto Bay, Acapulco, and Mexico City. Prior to this, Lira served as Project Manager at Zva Group from October 1996 to April 2008, coordinating architecture and engineering projects across Mexico, the USA, Guatemala, and Venezuela. Lira holds a Licenciatura en Arquitectura degree from Upaep, completed between 1980 and 1985.