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As the former Chief Marketing Officer and Senior Vice President at IBM, Carla was responsible for all aspects of the company’s marketing efforts including brand, proactive demand generation, and enhancing customer engagement by partnering with sales. Her team includes marketing professionals located in dozens of countries worldwide.

Prior to IBM, Carla spent two years as the Executive Vice President, CMO, and General Manager of the Portfolio Business unit of NI, where she served as the first CMO in NI’s history and focused on rebranding the 40+ year company. Carla also served as the CMO of Rackspace, where she drove a repositioning campaign which doubled brand awareness and led to the successful private equity sale of the company. Prior to Rackspace, Carla spent 15 years at Dell, where she worked across every sales function and geography. Her roles included launching new businesses in emerging markets, running multiple P&Ls and modernizing the inside sales function.