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Michelle Barros is a seasoned digital marketing professional with extensive experience in paid social, display, and PPC management. Currently serving as a Senior Paid Social and Display Manager at The AA since January 2024, Barros previously held the role of Senior Growth Marketing Manager, PPC Lead at TodayTix Group, where responsibilities included leading global PPC strategy and managing a team. Prior experience at Getty Images involved overseeing retargeting and prospecting across multiple digital channels and developing strategic digital marketing plans. Barros began their career at Etsy as a Digital Marketing Specialist, managing international paid search campaigns, and progressed through various roles at Affiliate Window, providing account management for retail brands and developing affiliate marketing strategies. Barros holds a Bachelor of Science (BSc) in Business Administration from the University of Bath.