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Aaron Cole has a diverse work experience spanning over a decade. Aaron is currently serving as the Chief Marketing & Growth Officer at The AA since May 2023. Before that, they were a Partner at Studio Everywhere from September 2022 to May 2023. Prior to that, they worked as the Chief Marketing Officer at THE OUT from September 2019 to September 2022. Additionally, Aaron has held various roles in marketing and advertising, including Brand Strategy Consultant at The Lucky Goat Company, Managing Director at Exposure, Group Account Director at Wieden + Kennedy, and Business Director at Mother, among others. Aaron also co-founded Common Industry.

Aaron Cole has participated in the Undergraduate Internship Programme at Hewlett Packard UK. Aaron also studied Business & Marketing at the University of the West of England, specifically at the Bristol Business School.