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Tatiana Masalska - Laska currently serves as a Member of the Board at the Central and Eastern European Chamber of Commerce in Vietnam and as the Chief Experience Officer at TGM Research. Prior to these roles, Tatiana held various positions at Hilti, including General Manager for Hilti Israel, Project Manager for E4 Southern Europe at Hilti Italia, and Marketing Director for Hilti South Africa. Tatiana's extensive experience also encompasses segment management and business development at Hilti Emirates, as well as marketing and channels management at Hilti Vietnam. Earlier in career, Tatiana was a Product Manager and Market Intelligence Manager at Hilti Deutschland and Hilti Poland, respectively, and started professional journey at Pentor Research International. Tatiana's academic credentials include a Master’s degree in Management and Marketing from Warsaw University of Technology and additional studies at Yale University and IE Business School.