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Ulrica Westheim is an experienced communications and marketing professional with a diverse background in various managerial roles. Currently serving as Communications Manager and Cross-business & Category Communication Manager at Tetra Pak since February 2011, Ulrica focuses on product and category communication tailored to customer journeys. Prior experience includes serving as Marketing Manager at SCA, where responsibilities encompassed social media communication and brand communication from a hygiene perspective, as well as New Media Manager overseeing global online media efforts. Ulrica's earlier career includes roles as Project Manager at Citat Marketing Agency and Göteborgs Posten, where responsibilities ranged from managing project organizations to IT support. Ulrica holds a Bachelor’s degree in Media and Political Science from the University of Gothenburg.