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James Halada is currently the Creative Director at Tether. James has previously held positions as the Interactive Creative Director, Copy at Memory Lane/Classmates, Head of Copy at Getty Images, and Copywriter at Experience Music Project and Cascade Designs, Inc.

James has been in the creative field for over 18 years and has been instrumental in concepting and shaping the direction of everything from campaigns to site creative, including the launch of a new brand. James is known for their ability to evolve brand voices to better engage new and existing customers, ensuring consistency of tone and messaging throughout all communications.

At Tether, James oversees all contract writers and manages the in-house copy team. James also works closely with the Editorial Director and Social Media Manager to package and promote content, including fledgling online retail efforts. James is proactive in partnering with business owners to develop strategic, creative solutions to their issues and stays abreast of in-house testing results and industry best practices to increase open rates, click-throughs, and conversions.

James Halada has a background in copywriting and English. James has a B.A. from the University of Oregon and has attended the School of Visual Concepts.

James Halada reports to Stanley Hainsworth, Chief Creative Officer & Chairman. Some of their coworkers include Bronson Folz-Edwards - Associate Creative Director, Kat Simpson - Associate Creative Director, Strategy, and Julia Fiorito - Group Account Director.