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Edith Tsai has worked in the home & lifestyle industry for more than a decade. She specializes in co-branded products and product development for HOLA’s home brand. She has come up with a wide variety of special campaigns that took HOLA to new heights and made it stand out from its competitors as the go-to brand for home & lifestyle aesthetics.

Tsai is currently in charge of HOLA’s product development and procurement, and she is responsible for determining the strategic positioning of its home brand products. She has a knack for combining company strategies with customer needs, which won her and her team La-Z-Boy’s Outstanding Market Development and Outstanding Sales Awards, as well as Disney’s Home & Lifestyle Distributor of the Year Award. In 2018, the HOLA-branded cast iron pot won the Red Dot Design Award.