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Jessica Ruan is an experienced marketing professional specializing in campaign management and digital marketing strategies, currently serving as the Acquisition Campaign Manager at Tesco Mobile since June 2015. In this role, Jessica leads multi-channel marketing campaigns, collaborates with creative and media agencies, and engages with executive leadership to ensure successful campaign execution. Jessica's background includes roles as Digital Lifecycle Manager and Online Optimisation Manager, with a focus on cross-channel audience management and digital campaign optimization. Jessica began a marketing career with online executive responsibilities at Telefónica and has also gained valuable experience in retail and digital marketing through previous roles at JD Sports and BIKYNI. Jessica holds a Bachelor of Arts in Marketing Communications and Advertising from Kingston University, graduating with first-class honors.