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Erika Marquez currently serves as Jefe de Trade Marketing at Tesalia CBC, a position held since July 2015, where responsibilities include developing and executing point-of-sale strategies and ensuring promotional processes optimize beverage portfolio performance. Prior experience includes roles as Coordinadora de Trade Marketing and Coordinadora de Información Comercial at the same company, where Erika focused on sales KPIs and commercial plan results. Additional experience encompasses marketing and commercial assistance at Minerva S.A. and Laar Courier Express S.A., along with an early role at Unilever and customer service at Chun S.A. Erika holds a Máster en Administración y Gerencia Organizacional from Universidad de Las Américas and a degree in Ingeniería en Marketing from Universidad Católica de Santiago de Guayaquil, complemented by a Certification in Leadership from Tecnológico de Monterrey.